NBA team Philadelphia 76ers have signed on crypto exchange and services business Crypto.com as official jersey sponsor, the teams announced in a release yesterday.
“Dream team in the making: Crypto.com and Sixers announce a multi-year partnership: Official Cryptocurrency Platform Partner, Official Jersey Patch Partner, First-ever 76ers NFT Series on the way,” a relevant tweet read.
Dream team in the making: https://t.co/vCNztABJoG and @sixers announce a multi-year partnership 🚀
🏀 Official Cryptocurrency Platform Partner
🏀 Official Jersey Patch Partner
🏀 First-ever 76ers NFT Series on the way#CryptoHoops
👉 https://t.co/m9k1hP9i2K pic.twitter.com/MM3zoFeDuT
— Crypto.com (@cryptocom) September 22, 2021
The partnership is Crypto.com’s first in the NBA and would mark the first time that Philadelphia 76ers offer NFTs to their fanbase.
Crypto.com serves an estimated 10 million customers worldwide via its crypto exchange app, Crypto.com Visa Card, and DeFi wallet. Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
The Philadelphia 76ers, on the other hand, is one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals, and making 51 playoff appearances over 72 seasons. The Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment property.
“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,” noted Chris Heck, 76ers President of Business Operations.
He added “Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program.”
Crypto.com sponsorship details
All four versions of the 76ers uniform this upcoming season will feature the Crypto.com patch on the left shoulder of the jersey. Jerseys featuring the new Crypto.com patch will be available for purchase via SixersShop.com at the Official Team Store at the Center in Philadelphia.
Crypto.com will also appear in-arena on the baseline apron and courtside LED screens, be present within the 76ers Fan Hub, sponsor rewards for fans, and present a Crypto.com school to educate fans on cryptocurrency.
In addition, the deal includes a substantial presence across all platforms including regional, national, and global television broadcasts, digital channels such as Sixers.com, Facebook, Instagram, Twitter, and YouTube, player branding (uniforms) across digital, print, and out-of-home advertising, team and league websites, team collateral and all team publications and photos.
Crypto.com has previously partnered with world-class organizations and brands including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens among others. The company also recently launched Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
Disclaimer: Crypto.com is an advertising partner of CryptoSlate.
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