Formula E enjoys record-breaking TV viewing figures for 2020-21 season

pascal-wehrlein-porsche-porsch-1.jpg

The numbers released by the championship reveal a 32 per cent growth of the cumulative audience to a total of 316 million.

These related to the 2019-20 season, although that campaign was heavily disrupted by the global health crisis before the season rounded out with six races held over nine days in Berlin.

The growth is attributed to the increase in the number of free-to-air TV rights deals, with broadcasting agreements leading to “alignment on [race] start times” to help a 26 per cent increase in the time viewers tune in live to watch.

A reported 62 per cent share of the audience tuning in live for 2020 marks a record figure for Formula E.

The return of the London E-Prix, with the double-header event at the ExCeL Centre allowing the UK capital to feature for the first time since Battersea Park in 2015-16, and the races being broadcast live on Channel 4, paved the way for a 156 per cent boost to the national audience.

Major gains in other markets are headlined by the German audience rising by 338 per cent, while Brazil recorded a leap of 286 per cent.

Pascal Wehrlein, Porsche, Porsche 99X Electric, Sergio Sette Camara, Dragon Penske Autosport, Penske EV-5

Photo by: Sam Bloxham / Motorsport Images

Formula E chief executive officer Jamie Reigle, the former commercial director at Manchester United, said: “This was a record-breaking year for Formula E as we worked with our teams, media partners and sponsors to deliver a fan-first strategy emphasising live race audience development and direct engagement on our digital platforms.

“It’s clear there is strong fan interest in Formula E’s electric racing in cities and we are delighted to see our strategy of partnering with broadcasters committed to localised, engaging and accessible free-to-air coverage paying off.

“We are set for a fantastic [eighth season] as we welcome back fans at our races in some of the most iconic city locations in the world.

“We are focused on strengthening our broadcaster footprint and relationships, increasing our global audiences and delivering an integrated media platform to serve our fans and support our continued growth.”

Although not included in the official statistics, Autosport understands that the energy debacle in the first Valencia E-Prix and the controversy spawned led to a major overnight growth in viewers who tuned in for the second race at the Circuit Ricardo Tormo.

…Read more.



F1 Racing 30 day news updates.

We use income earning auto affiliate links. More on Sponsored links.

Related Posts

formula-e-new-gen3-car-launch-1.jpg

FE chief Reigle reveals Gen4 talking points; joins Griiip board

In a call in which Reigle announced he had joined the board at Griiip, a motorsport technology company developing analysis and data collection tools, he explained that his “primary responsibility will…

Read more
les-edgar-tvr-chairman-1.jpg

TVR evaluating future Formula E entry following new sponsorship deal

As part of its return to producing cars, with an all-new Griffith model set for production in 2024, TVR also plans to introduce an electric variant in the following year…

Read more
jaguar-racing-gen3-camo-concep-1.jpg

De Vries explains new challenge of Gen3 Formula E car

The Gen3 car will be the first Formula E challenger with a front-mounted motor used primarily for regeneration, adding 250kW of regen capacity to the 350kW drive motor at the…

Read more
1652822300_oliver-rowland-mahindra-racing-1.jpg

Rowland hopes braking “rethink” will improve Mahindra Formula E form

Rowland made it into the duels part of qualifying in both Diriyah races to kick off the season with his new team in strong form, but since then has yet…

Read more
antonio-giovinazzi-dragon-pens-1.jpg

Giovinazzi hopes Monaco F1 knowledge will yield “better” Formula E weekend

Since leaving the Alfa Romeo F1 squad to join Dragon Penske Autosport, Giovinazzi has found Formula E a persistent challenge, particularly in terms of gaining confidence in terms of braking….

Read more
1652800571_formula-e-gen3-car-1.jpg

What is it and what is new

Formula E unveiled its new Gen3 car design and specifications at Monaco’s Yacht Club to celebrate the upcoming new era of the all-electric single-seater series. The new Gen3 car was…

Read more

Leave a Reply

Your email address will not be published.