Ex-Ferrari F1 boss Mattiacci joins Aston Martin as chief and commercial officer

marco-mattiacci-aston-martin-l.jpg

Mattiacci served as the president and CEO of Ferrari North America before becoming team principal of its F1 team early in the 2014 season, only to be replaced at the end of the year after just eight months in the role.

He has since worked in the electric mobility sector with Faraday Future and Envision, but will now work with the Aston Martin Lagonda company as its global chief brand and commercial officer.

“The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of Global Chief Brand and Commercial Officer,” said Mattiacci.

“Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to grand prix racing.

“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance.”

According to the announcement from Aston Martin, Mattiacci will “also oversee Aston’s Martin’s industry-leading luxury customer experience and the brand and product integration with Formula 1 as a key global marketing platform”.

The Aston Martin brand returned to F1 in a works capacity last year following Lawrence Stroll’s investment in the manufacturer, having acquired the Racing Point F1 team in 2018.

Tobias Moers, CEO of Aston Martin Lagonda, said: “As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.

Read Also:

“I’m delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”

Aston Martin is set to launch its new F1 car, the AMR22, on Thursday with drivers Sebastian Vettel and Lance Stroll ahead of the new season.

…Read more.



F1 Racing 30 day news updates.

We use income earning auto affiliate links. More on Sponsored links.

Related Posts

lance-stroll-aston-martin-amr2-1.jpg

What F1’s rule book says on Aston Martin’s Red Bull clone

While the Silverstone-based team had been open in recent weeks that a major revamp was coming, few had been expecting it to have adopted much of the concept that Red…

Read more
1653095065_george-russell-mercedes-w13-1.jpg

Mercedes “way better” as F1 upgrades dial out porpoising

With the team having thrown a huge effort at a raft of changes for Barcelona, Hamilton and team-mate George Russell enjoyed a competitive showing in Friday practice for the Spanish…

Read more
1653084171_carlos-sainz-ferrari-f1-75-1.jpg

F1 Spanish GP qualifying – Start time, how to watch & more

Leclerc beat Mercedes duo George Russell and Lewis Hamilton to top spot in second practice at Circuit de Barcelona-Catalunya, having also been fastest in opening practice, to mark a strong…

Read more
red-bull-racing-rb18-side-deta-1.jpg

‘No coincidence’ Red Bull staff joined Aston Martin amid copy row

Aston Martin debuted a number of upgrades for its AMR22 car on Friday ahead of the Spanish Grand Prix, featuring design concepts that quickly drew parallels to Red Bull’s RB18…

Read more
1653062423_carlos-sainz-jr-ferrari-f1-75-1.jpg

Ocon “reassured” over Miami F1 barrier changes after crashes

Sainz spun off the track at Turn 7 in Miami during second practice on Friday, hitting the concrete wall on the right-hand side of the track in an impact that…

Read more
aston-martin-amr22-rear-detail-1.jpg

FIA clears Aston Martin over Red Bull F1 car design similarities after investigation

Aston Martin debuted a number of upgrades for its AMR22 F1 car on Friday in opening practice for the Spanish Grand Prix, including changes to its sidepod, floor, halo and…

Read more

Leave a Reply

Your email address will not be published.