Alpine set for blue and pink F1 livery as BWT becomes title sponsor

alpine-livery-concept-1.jpg

BWT has been heavily linked with a switch to Alpine in recent months, but the deal was finally announced by the team on Friday ahead of the new season.

The team will be known officially as ‘BWT Alpine F1 Team’ with immediate effect and the “renowned pink colour of BWT will be incorporated into Alpine’s famous blue livery”, according to the announcement.

The strategic, long-term partnership will see BWT and Alpine “spread the message of sustainability around the world utilising the combined global platforms of Formula 1 and the automotive industry”.

BWT – which stands for ‘Best Water Technology’ – is one of the world’s leading suppliers of water treatment systems across the world, and has enjoyed heavy involvement in F1 dating back to its partnerships with Force India.

The company served as the title sponsor for the team in 2020 following its evolution into Racing Point, and continued as a smaller partner upon the rebrand of ‘Team Silverstone’ into Aston Martin for 2021.

Alpine livery concept

Photo by: Autosport

But the end of the partnership led to a deal being struck with Alpine for the 2022 season. It is also expected that former Racing Point and Aston Martin F1 chief Otmar Szafnauer will take over at Alpine as team boss in the near future.

“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years,” said Cedric Journel, Alpine Sales and Marketing Vice President.

“Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.

“In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”

The deal will see BWT’s famous pink branding be carried on the Alpine A522 car, which will be driven by Fernando Alonso and Esteban Ocon this year. Ocon previously raced with Force India when the team was sponsored by BWT, turning the whole car pink.

Alpine will unveil its new car for the 2022 season on 21 February.

…Read more.



F1 Racing 30 day news updates.

We use income earning auto affiliate links. More on Sponsored links.

Related Posts

lance-stroll-aston-martin-amr2-1.jpg

What F1’s rule book says on Aston Martin’s Red Bull clone

While the Silverstone-based team had been open in recent weeks that a major revamp was coming, few had been expecting it to have adopted much of the concept that Red…

Read more
1653095065_george-russell-mercedes-w13-1.jpg

Mercedes “way better” as F1 upgrades dial out porpoising

With the team having thrown a huge effort at a raft of changes for Barcelona, Hamilton and team-mate George Russell enjoyed a competitive showing in Friday practice for the Spanish…

Read more
1653084171_carlos-sainz-ferrari-f1-75-1.jpg

F1 Spanish GP qualifying – Start time, how to watch & more

Leclerc beat Mercedes duo George Russell and Lewis Hamilton to top spot in second practice at Circuit de Barcelona-Catalunya, having also been fastest in opening practice, to mark a strong…

Read more
red-bull-racing-rb18-side-deta-1.jpg

‘No coincidence’ Red Bull staff joined Aston Martin amid copy row

Aston Martin debuted a number of upgrades for its AMR22 car on Friday ahead of the Spanish Grand Prix, featuring design concepts that quickly drew parallels to Red Bull’s RB18…

Read more
1653062423_carlos-sainz-jr-ferrari-f1-75-1.jpg

Ocon “reassured” over Miami F1 barrier changes after crashes

Sainz spun off the track at Turn 7 in Miami during second practice on Friday, hitting the concrete wall on the right-hand side of the track in an impact that…

Read more
aston-martin-amr22-rear-detail-1.jpg

FIA clears Aston Martin over Red Bull F1 car design similarities after investigation

Aston Martin debuted a number of upgrades for its AMR22 F1 car on Friday in opening practice for the Spanish Grand Prix, including changes to its sidepod, floor, halo and…

Read more

Leave a Reply

Your email address will not be published.