Will Google Cloud’s Formula E AI Partnership Reframe ABB’s (SWX:ABBN) Electrification and Digital Narrative?

Formula E and Google Cloud announced a multi-year partnership naming Google Cloud the Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship, using AI tools to improve race operations, fan engagement, and sustainability, while ABB remains the title sponsor of the series. For ABB, this collaboration underscores its role at the intersection of electrification, motorsport, and digital…

Lewis Hamilton lauds ‘productive’ start to Ferrari testing | Motorsport

Lewis Hamilton sounded positive about his first day of preseason testing for Ferrari, calling it an “intense but productive” start to the 2026 season. Ferrari made their debut at F1’s private Barcelona ‘Shakedown Week’ at the Circuit de Catalunya on Tuesday, where teams are limited to running on three of the five available days.

Lola to enter Formula E’s Gen4 era in new direction

Lola Yamaha ABT will be prepared to enter Formula E’s upcoming Gen4 era in 2027 in a new guise, having announced their decision to part ways with partner company ABT at the end of Season 12 this year. Lola announced a split with ABT Sportsline after Season 12 ends | Credit: Simon Galloway/LAT Images The decision was communicated from Lola…

Formula E ensures Miami E-Prix makes a difference by championing STEM | Formula – E News

Miami E-Prix (Image credit: Formula E) All eyes are now on the Miami E-Prix lined up at the Miami International Autodrome this weekend. But beyond the impressive GEN3 Evo cars on the track, Formula E also has a lot going on behind the scenes in terms of making a positive impact in the area through its sustainable projects. The Miami…

F1 drivers on new 2026 cars · RaceFans | Motorsport

Drivers reported their new cars for the 2026 Formula 1 season feel very different after the first day of testing at the Circuit de Catalunya. Seven teams joined the track as the five-day test began on Monday. F1 officially refers to the test as a “shakedown”, though most teams conducted shakedown runs of their new cars in filming days prior…

Google Cloud brings more AI tech to Formula E in major expansion

Google and Formula E have worked together for several years AI will be used in back end and fan-facing operations Tech firm is elevated to top tier Formula E has expanded its relationship with Google Cloud, which is now the all-electric series’ principal artificial intelligence (AI) partner. Google Cloud and Formula E have been working for several years, with the…

Everything you need to know as Lola splits from Abt in Formula E

Lola is set to part ways with the Abt organisation at the end of the current Formula E season. The Race has learned that the separation was communicated by Lola to Abt last week as part of a plan by the British marque to make its Formula E entry a more centralised, in-house operation. The move will still be seen…

Farruko to headline ’26 Miami E-Prix on Jan. 31

Farruko The ABB FIA Formula E World Championship recently announced that two-time Latin Grammy Award winner and Grammy-nominated Puerto Rican singer, songwriter, and global performer Farruko will headline at the 2026 Miami E-Prix, taking place Saturday, Jan. 31, at the Miami International Autodrome at Hard Rock Stadium. The event is set to transform the venue into one of the city’s…

F1 testing: Fastest times, most laps, schedule, how to follow, more | Motorsport

Jan 26, 2026, 05:21 PM ET Formula 1 2026 is underway — under a cloud of secrecy with the initial preseason test in Barcelona taking place behind closed doors. That is because F1 is taking on a huge rule change, with the engines and cars overhauled for the upcoming season. Such a shift means the pecking order is more intriguing…

Inside Formula E’s influencer marketing strategy

Ellie Norman is a big believer in the power of the individual. There was plenty of evidence of that during her four years as global director of marketing and communications at Formula One, where she was one of the first key executive hires after Liberty Media officially took over the series in 2017. When Norman arrived, Formula One was well…

F1 testing, Barcelona: New 2026 era begins under cloud of secrecy – but Mercedes and Red Bull fast | Motorsport

Formula 1 has completed day one of its highly secretive first day of preseason testing — a day so secret that even each team’s quickest lap times have been hard to come by. Media and fans are banned from F1’s first week of testing in Barcelona, a test arranged arranged to allow teams to test cars which are radically different…

Formula E promotes Google Cloud to principal partner

Google Cloud has elevated its sponsorship to principal AI partner. (FIA) Formula E, the all-electric single-seater motor racing series, has doubled down on its technology partnership with Google Cloud, with the cloud computing arm of the global tech giant becoming the competition’s principal partner. The multi-year agreement sees Google Cloud named Formula E’s principal artificial intelligence partner, with the series…

Red Bull reveals its new RB22 F1 car for 2026 · RaceFans | Motorsport

Red Bull has revealed the first images of the RB22, its new car for the 2026 F1 season. The team previously presented renderings of its livery. It has issued preview images of its car as the first test session of the new season begins today at Circuit de Catalunya. The team confirmed both drivers Max Verstappen and Isack Hadjar are…

ABB FIA Formula E World Championship signs Google Cloud as Principal Partner in multi-year deal | Formula – E News

Formula E signs Google Cloud as Principal Partner in multi-year deal (Image credit: Formula E) Formula E has signed a multi-year partnership with Google Cloud, which has now become the Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship. This enables Formula E to have a positive impact on races as well as the fan experience. The…

2026 F1 livery Power Rankings: Does Red Bull’s new look take P1? | Motorsport

There’s plenty to be excited about in Formula 1 in 2026. A new set of regulations stands to upend the running order. Cadillac joins the grid as a brand-new team built from the ground up. Gone is Sauber, which called F1 home for 32 years (with a four-year hiatus in the late 2000s), but in its place is a potential-laden…

McLaren presents the pre-season testing livery for its new MCL40 · RaceFans | Motorsport

McLaren has revealed the special livery it will use for the first pre-season test of 2026. Testing begins at the Circuit de Catalunya in Spain today. However teams may only run on three of the five days this week and McLaren is not expected to be among those taking part today. McLaren presented its car carrying Oscar Piastri’s number 81…

Formula E and Google Cloud Announce Multi-Year ‘Principal Partnership’

Google Cloud becomes ‘Principal Partner’ and ‘Principal Artificial Intelligence Partner’ of the ABB FIA Formula E World Championship LONDON, Jan. 26, 2026 /PRNewswire/ — Formula E and Google Cloud today announced a multi-year partnership with Google Cloud, which has been named “Principal Artificial Intelligence Partner” of the ABB FIA Formula E World Championship. At the heart of the partnership is a…

Butch drops new single “Formula E” on DJ Tennis’s Life and Death label

Butch debuts on DJ Tennis‘ Life and Death label with the release of “Formula E,” a new single from the widely respected German producer. A slow-building but climactic club record, “Formula E” reflects Butch‘s long-standing dancefloor sensibility. A steady, percolating bassline anchors the track, gradually building tension as a swarm of pitched-up synth tones swells. Always serving as a peak…

‘No point’ in engine compression rule if teams break it says Lowdon, and more · RaceFans | Motorsport

Welcome to Monday’s edition of the RaceFans round-up. Comment of the day This week’s Caption Competition winner, from @Andrewt, was one of those occasional cases of the first suggestion being the best: Are you still hanging in there, Yuki?@Andrewt Social media and links Mercedes and Red Bull would be breaking rules with engine loophole, say rivals (The Telegraph) ‘The regulations…

Hankook strengthens North American presence through integrated Formula E and TGL marketing

사진 확대 Hankook strengthens North American presence through integrated Formula E and TGL marketing Hankook strengthens North American presence through integrated Formula E and TGL marketing [Logo = Hankook] Hankook Tire & Technology announced on the 26th that it will strengthen brand touchpoints in North America, its core market, by sponsoring global sports properties such as the ABB FIA Formula…

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